Retail | SMS Opt-in // Opt-out (FCC Regulations)

SMS Opt-in

SMS Opt-in / consent from your customers is required, per the FCC.

Whether gathering consent verbally, during in-person membership registration, or by including auto opt-in language in your member agreement -- giving your customers the choice to opt-in to SMS blasts is best practice and essential to SMS marketing campaign success.

SMS Opt-out

Though not currently required in Blaze, you may wish to include verbiage at the end of SMS blast copy that notifies the recipient of opt-out protocol. 

(i.e.: 'text stop to opt out')

Whether or not you choose to include opt out instructions in your sms blast, Blaze follows sms blast industry standards for U.S. short codes (i.e.: STOP) and will send a compliant response if an opt out (or back in) reply is sent. (see examples below)

Note: certain words are not allowed to be sent via mass text/SMS. See the list of known words here.