SMS Opt-in

SMS Opt-in / consent from your customers is required, per the FCC.

Whether gathering consent verbally, during in-person membership registration, or by including auto opt-in language in your member agreement -- giving your customers the choice to opt-in to SMS blasts is best practice and essential to SMS marketing campaign success. 

SMS Opt-out

Though not currently required in BLAZE, you may wish to include verbiage at the end of SMS blast copy that notifies the recipient of the opt-out protocol. 

(i.e.: 'text stop to opt out')

Whether or not you choose to include opt-out instructions in your SMS blast, BLAZE follows SMS blast industry standards for U.S. shortcodes (i.e.: STOP) and will send a compliant response if an opt-out (or back in) reply is sent. (see examples below)

NOTE: Certain words are not allowed to be sent via mass text / SMS. See the list of known words here.