Retail | I Scheduled an SMS Blast but Only a Few of My Members Got the Text? – BLAZE Help Center

Due to anti-spam laws, you will need to ensure the member has opted in for SMS messages. You can do this by navigating to the member profile and enable SMS (with the consent of the member).
Also due to anti-spam laws, BLAZE advises you to break up mass messages to send to 5k members or less at a time.
Marketing messages sent from long digit numbers (ie 844-922-0187) need to be phrased in a more conversational manner.
- EX: "Hey {{member_firstname}}! Staying in? We'll deliver! Deals on ____ & ____ all this week. Order online at {{shop_website}}."
Some mobile carriers restrict texts with certain words related to weed, like "kush," so this prevents members with these carriers from receiving those messages (this is due to cannabis being illegal on a federal level). Either merge "kush" with another word or get creative with your spacing to "trick" these carriers from blocking your message.
- NOTE: Some carriers are able to detect when you are "tricking" the system and will block these messages from sending. It is best to avoid cannabis-related words all together if possible.

Retail | I Scheduled an SMS Blast but Only a Few of My Members Got the Text?