---
title: BLAZE Sites | Google Tools
description: Your site has an integration into Google Analytics that makes it easy to have website visitors tracked in Google Analytics (and other Google Tracking Tools).
---

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# BLAZE Sites | Google Tools

## Your site has an integration into Google Analytics that makes it easy to have website visitors tracked in Google Analytics (and other Google Tracking Tools).

#### Google Analytics

 The integration into Google Analytics is based upon Google’s Global Site Tag technology, also known as gtags. This supports several Google-owned tracking technologies. This means you can include your ID for the following Google properties:

- AdWords Conversion ID (AW-\*)

- Flood Light / Double Click Tracking ID (DC-\*)

- Google Global Measurement ID (G-\*)

- Google Analytics Property ID (UA-\*)

#### Add Google Analytics

If you have not already, you need to create a Google Analytics account, create a property, add a data stream, and set up data collection within your Google Analytics account. To learn how to do this, see [\[GA4\] Set up Analytics for a CMS-hosted website.](https://support.google.com/analytics/answer/10447272#duda&zippy=%2Cduda)

To add Google Analytics to your site:

- In the side panel, click **SEO & Settings**, and then click the Google Tools tab.
- Type your Google Analytics code. 
    - *Note that while Google frequently makes updates, our field is always up-to-date in what it needs to connect to Google.*
- Click **Enter** on your keyboard to confirm.
  
     ![](https://support.blaze.me/hs-fs/hubfs/image-png-May-07-2025-07-40-28-3376-PM.png?width=688&height=394&name=image-png-May-07-2025-07-40-28-3376-PM.png)
  
  The Google Analytics integration implements IP anonymization by default. This means that Google now, by default, does not track or store IP addresses. To learn more, see [Google's documentation](https://support.google.com/analytics/answer/12017362?hl=en).
  
  #### Troubleshooting
  
  **Why are site visits not being recorded?**  
  Following are several reasons your analytics might not be working properly:  
    - Your site is not published. Google Analytics only tracks on live sites.
    - You are using an ad blocker that is preventing Google Analytics from recording your   
      visit.

- - It has been less than 24 hours since you set up the integration. Sometimes it takes Google Analytics up to 24 hours to start tracking.

To Learn more about Google Tag Manager , please see [Google's documentation](https://support.google.com/tagmanager/answer/11994839?hl=en)

 

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