---
title: ECOM | Outreach Tab
description: Use Outreach to market to your Blaze ECOM customers.
---

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# ECOM | Outreach Tab

## Use the Outreach tab to connect with your customers.

### **What is Outreach?**

The outreach tab is our hub for marketing services. You can use it to send push notifications to your app customers and email marketing campaigns to all your online customers. 

**![](https://support.blaze.me/hs-fs/hubfs/image-png-Apr-15-2026-02-31-22-4740-AM.png?width=670&height=362&name=image-png-Apr-15-2026-02-31-22-4740-AM.png)**

Outreach **requires** a subscription to use. Our mobile app subscription includes unlimited push notifications and our marketing add-on includes email and SMS services. 

Please reach out to [sales@blaze.me](mailto:sales@blaze.me) to inquire about these services. 

### **Overview**

We will cover the basics of how outreach works. Please use the following guides if you would like detailed walkthroughs on push notifications and emails:

- [Click here](https://support.blaze.me/hc/en-us/articles/email-campaign-setup?hsLang=en) for our email marketing walkthrough
- [Click here](https://support.blaze.me/hc/en-us/articles/outreach-campaigns?hsLang=en) for our push notification walkthrough
- [Click here](https://support.blaze.me/hc/en-us/articles/ecom-outreach-sms-messaging?hsLang=en)for our SMS walkthrough

#### **Triggered Campaigns**

Triggered campaigns allow you to set up **automatic** messages that send based on preset conditions. You can edit the messaging for each to make it your own. 

You will see real-time feedback on how many customers are interacting with your campaigns. 

![](https://support.blaze.me/hs-fs/hubfs/image-png-Apr-15-2026-02-45-41-9762-AM.png?width=670&height=363&name=image-png-Apr-15-2026-02-45-41-9762-AM.png)

Currently we have automated flows built to winback customers who haven't purchased in awhile, prompt new customers to order, and send abandoned cart reminders. 

#### **![](https://support.blaze.me/hs-fs/hubfs/image-png-Apr-15-2026-04-47-31-3044-PM.png?width=670&height=363&name=image-png-Apr-15-2026-04-47-31-3044-PM.png)**

#### **One-Time Campaigns**

This section allows you to create custom **one-time** messages that can be sent instantly or scheduled for later. 

You'll see data based on how customers interacted with each campaign. 

![](https://support.blaze.me/hs-fs/hubfs/image-png-Apr-15-2026-02-49-59-9093-AM.png?width=670&height=364&name=image-png-Apr-15-2026-02-49-59-9093-AM.png)

Use the filter in the top right to find campaigns you have created

![](https://support.blaze.me/hs-fs/hubfs/image-png-Apr-15-2026-02-50-59-2543-AM.png?width=670&height=362&name=image-png-Apr-15-2026-02-50-59-2543-AM.png)

#### **Targeting Customers**

One-time campaigns allow you to specify a more specific audience based on purchase history or store activity. 

Option 1: Pre-built Audiences

Pre-built audiences target customers based on online orders over the last 2 months. You can target your top 10%-50% using this dropdown.

![](https://support.blaze.me/hs-fs/hubfs/image-png-Apr-15-2026-05-15-31-9424-PM.png?width=670&height=363&name=image-png-Apr-15-2026-05-15-31-9424-PM.png)

Option 2: Targeting By Store

Our multi-location operators can also target customers by store. Here is a breakdown of how customers are assigned to individual stores:

- Customers are assigned to the store where they created their online profile

- Customers are assigned to stores where they have added products to the cart
- These store assignments **stack** so customers may be assigned to **multiple stores**
- Users will only receive each push notification **once -** even if they are assigned to multiple stores that are being targeted

**![](https://support.blaze.me/hs-fs/hubfs/image-png-Apr-15-2026-05-20-22-0610-PM.png?width=670&height=361&name=image-png-Apr-15-2026-05-20-22-0610-PM.png)**

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