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Growth | Creating Loyalty Rewards

Rewards are what customers redeem their points for. Once a customer has earned enough points, they can apply a reward directly to an eligible order — no action is needed at the point of sale.

This article explains how to create and manage rewards in Growth Loyalty.

Navigating to Rewards

  1. Log in to the Growth Platform
  2. Click on the Loyalty dropdown and select Rewards 

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Creating a Reward 

Click Add Reward to get started and select the Reward Type; Dollar Discount or Percentage Discount.

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The following fields will need to be filled in: 

  • Reward Name - Give the reward a clear, customer-friendly name. E.g. "$5 Off Your Order" or "10% Discount" 
  • Reward Type - Choose how the reward discount is applied
    • Dollar Amount - A fixed dollar value is deducted from the order total. 
    • Percentage Off - A percentage is taken off the order total. 
  • Points Cost - Enter how many points a customer must spend to redeem this reward. 
  • Available Stores - Select which stores this reward can be redeemed at. If you operate at multiple locations, you can limit a reward to specific stores or make it available across all of them.

Dollar Amount Screen

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Percentage Off Screen

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How Rewards Work at Checkout

Rewards are managed entirely through Growth — you no longer need to set thee up or process them in your Point of Sale system. When a customer redeems a reward, it is applied automatically to their order. 

Important: Rewards and Stacking 

Loyalty rewards are treated as company promotions within the system. Whether a loyalty reward can be combined with another active promotion (for example, a site-wide sale discount) depends on how your promotions are configured. 

  • If the other promotion is set to "stackable", it will combine with the loyalty reward. 
  • If the other promotion is set to "not stackable", the two cannot be applied together.

If you have questions about how a specific promotion interacts with loyalty rewards, contact your account team. 

Loyalty Configuration

Loyalty_Configuration

General Settings

Points Expiration - Define how frequently earned points expire in days. 

Points_expiration

Base Point Rate - Set up the points earned for every dollar spent. 

Multiplier_rules

Membership Levels/Tiers 

  • Tier Name - Name your tiers/levels 
  • Icon - select an icon to go with this tier
  • Minimum Points - points needed to enter this tier
  • Multiplier - points earned while at this tier level
  • Card Color - color you want your card to be
  • Text Color - text color on loyalty card
  • Preview - preview of your loyalty card for each tier

Tier_levels

Once your rewards are set up, your loyalty program is ready to use.