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Growth | Creating Loyalty Rewards

Rewards are what customers redeem their points for. Once a customer has earned enough points, they can apply a reward directly to an eligible order — no action is needed at the point of sale.

This article explains how to create and manage rewards in Growth Loyalty.

Navigating to Rewards

  1. Log in to the Growth Platform
  2. Click on the Loyalty dropdown and select Rewards 

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Creating a Reward 

Click Add Reward to get started and select the Reward Type; Dollar Discount or Percentage Discount.

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The following fields will need to be filled in: 

  • Reward Name - Give the reward a clear, customer-friendly name. E.g. "$5 Off Your Order" or "10% Discount" 
  • Reward Type - Choose how the reward discount is applied
    • Dollar Amount - A fixed dollar value is deducted from the order total. 
    • Percentage Off - A percentage is taken off the order total. 
  • Points Cost - Enter how many points a customer must spend to redeem this reward. 
  • Available Stores - Select which stores this reward can be redeemed at. If you operate at multiple locations, you can limit a reward to specific stores or make it available across all of them.

Dollar Amount Screen

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Percentage Off Screen

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How Rewards Work at Checkout

Rewards are managed entirely through Growth — you no longer need to set thee up or process them in your Point of Sale system. When a customer redeems a reward, it is applied automatically to their order. 

Important: Rewards and Stacking 

Loyalty rewards are treated as company promotions within the system. Whether a loyalty reward can be combined with another active promotion (for example, a site-wide sale discount) depends on how your promotions are configured. 

  • If the other promotion is set to "stackable", it will combine with the loyalty reward. 
  • If the other promotion is set to "not stackable", the two cannot be applied together.

If you have questions about how a specific promotion interacts with loyalty rewards, contact your account team. 


Loyalty Configuration

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General Settings

Points Expiration 

Base expiration rules. Changes apply to future transactions.

  • Points Lifetime - Set the minimum number of days earned points remain valid. 
  • Moment of expiration - Currently defaults to points expiring at the end of the month containing the lifetime date. 

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Membership Levels

  • Tier Name - Name your tiers/levels 
  • Icon - select an icon to go with this tier
  • Minimum Points - points needed to enter this tier
  • Multiplier - points earned while at this tier level
  • Card Color - color you want your card to be
  • Text Color - text color on loyalty card
  • Preview - preview of your loyalty card for each tier

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Once your rewards are set up, your loyalty program is ready to use. 

Please configure all your loyalty settings prior to activation. Once this toggle is set to active it will disable any other legacy loyalty reward programs in use. 

We cannot export your old settings and everything has to be configured manually. 

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For those that have migrated their Blaze Legacy Loyalty:

Migrated points will start with a start date for expiration of the date that Growth Loyalty is enabled.
e.g. Growth loyalty is enabled July 1st and expiration is set to 1 month, all migrated points will expire on July 31st at midnight

If you need to disable your new Growth Loyalty and need to revert back to the Blaze Legacy Loyalty this can be done by contacting your BLAZE Optimization Manager or Support. 


Setting Up Your Wallet Cards — Give your customers a digital loyalty card in their Apple Wallet or Google Wallet. 

Learn more about Growth