--- title: Growth | Customers description: Track your customer information and loyalty usage with the Customers tab --- [Skip to content](https://support.blaze.me/hc/en-us/articles/growth-customers#main-content) [![BLAZE-Logo-Blue (2)](https://support.blaze.me/hs-fs/hubfs/BLAZE-Logo-Blue%20(2).png?width=140&height=37&name=BLAZE-Logo-Blue%20(2).png)](https://support.blaze.me?hsLang=en) - [BLAZE US Knowledge Base](https://support.blaze.me/hc/en-us/articles) Open main navigation Close main navigation - [BLAZE US Knowledge Base](https://support.blaze.me/hc/en-us/articles) Welcome to the Blaze US Knowledge Base! Find helpful reference by searching here... - There are no suggestions because the search field is empty. 1. [BLAZE US Knowledge Center](https://support.blaze.me/hc/en-us/articles?hsLang=en) 2. [BLAZE Growth](https://support.blaze.me/hc/en-us/articles/blaze-growth?hsLang=en) # Growth | Customers ## Use the Customers tab to review your customers' profile details and loyalty information ![](https://support.blaze.me/hs-fs/hubfs/image-png-Jul-17-2026-01-21-36-3466-AM.png?width=2870&height=1548&name=image-png-Jul-17-2026-01-21-36-3466-AM.png) You can search for your customer using the search bar at the top of page or click the sort icons next to each column title.  Once you click into a customer's profile, you will see their information is **divided into 5 tabs.**  Tip: You can **adjust a customer's points** within any tab by clicking the **three dots** in the top right of their profile.  **1) Overview** The Overview tab contains many important pieces of information. This includes: - (Top) A loyalty tracker showing how many points they have, when they are expiring, and which loyalty tier they are in (bronze, silver or gold) - (Middle) An "Installs" section showing if they are using a wallet card and/or the mobile app - (Bottom) A customer details section showing their Member ID, last sync date, date of birth, address, and their lifetime points accrued **![](https://support.blaze.me/hs-fs/hubfs/image-png-Jul-17-2026-01-33-42-0532-AM.png?width=2871&height=1548&name=image-png-Jul-17-2026-01-33-42-0532-AM.png)** **2) Notifications** The notification tab helps track all notifications they have received. This includes: - An "Opt-ins" section showing if they are opted in for Email and/or SMS campaigns - A "Notification History" section that lists all notifications a customer has received **![](https://support.blaze.me/hs-fs/hubfs/image-png-Jul-17-2026-01-39-33-1854-AM.png?width=2863&height=1547&name=image-png-Jul-17-2026-01-39-33-1854-AM.png)** **3) Rewards** Lists out all loyalty reward offerings the customer is eligible to redeem. This is based on how many loyalty points they have accrued.  **![](https://support.blaze.me/hs-fs/hubfs/image-png-Jul-17-2026-01-44-03-8501-AM.png?width=2866&height=1542&name=image-png-Jul-17-2026-01-44-03-8501-AM.png)** **4) Points** Tracks their points accrued and points used within two sections: - "Points Metrics" shows a summary of total points earned for the year, points currently available, points used, unavailable points, and total points expired - Unavailable points include points associated to an unconfirmed transaction (Points Reserved) and points waiting to clear a post-purchase waiting period (Points on Hold) - The "Points Log" is a list of all additions and deductions to a customers point total - Reminder you can adjust a customer's points from any profile tab by clicking the 3 dots in the top right of their profile ![](https://support.blaze.me/hs-fs/hubfs/image-png-Jul-17-2026-01-54-42-8296-AM.png?width=2873&height=1550&name=image-png-Jul-17-2026-01-54-42-8296-AM.png) **5) Devices** Shows a list of all devices a customer has used to place an order. 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