---
title: Growth | Growth Onboarding & Setup FAQs
description: Learn how to onboard BLAZE Growth, configure 10DLC SMS setup, validate DNS email records, manage loyalty points, and distribute digital wallet cards.
---

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# Growth | Growth Onboarding & Setup FAQs

## This guide addresses common questions, configuration steps, and critical gotchas when onboarding a customer onto BLAZE Growth. It covers SMS setup (10DLC), email domain authentication (DNS), loyalty points, customer wallet cards, and overall account activation.

### Prerequisites

- Access to the BLAZE Growth administrative interface.
- **access@blaze.me** link to request DNS access from the merchant.
- Submitted 10DLC form for SMS registration.

---

### Setup & Frequently Asked Questions

##### 1. 10DLC & SMS Setup

- **What is the first step when onboarding onto Growth?**
  
  Submit the 10DLC form immediately, ideally during the initial onboarding call. Tiers, multipliers, and expiration rules can be configured while the form is under review.
- **How long does 10DLC approval take?**
  
  Approval typically takes 36–48 hours. During review, the status displays as "awaiting approval" / "in progress", transitioning to "connected/approved" once complete.
- **Who fills in the API Key / Token fields on the SMS setup page?**
  
  Leave these fields blank. The BLAZE team monitors 10DLC approval status and will populate these once you are approved.
- **Why does creating an SMS template trigger a "Forbidden" error after 10DLC approval?**
  
  10DLC application approval is separate from technical API connection. If a "Forbidden" error occurs, email **ecomsupport@blaze.me** with a screenshot so they can finalize the connection.

##### 2. Email & DNS Setup

- **What is required to enable email sending?**
  
  The merchant must grant DNS access to their domain so BLAZE ECOM Support can configure and verify your domain to validate the sending domain.
- **Do returning or existing ECOM customers need to grant DNS access again?**
  
  Yes. DNS access is routinely revoked after initial tasks are completed. Merchants must grant access again via **access@blaze.me**.
- **What should be done if campaign emails land in a recipient's spam folder?**
  
  If domain validation, physical addresses, preview text, and opt-out links are properly configured, deliverability depends on the recipient's spam filter and domain reputation. Instruct affected recipients to mark the email as "Not Spam" to train their provider's filter.

##### 3. Loyalty Tiers & Points

- **What is the default point expiration period?**
  
  New shops automatically default to **186 days** (~6 months).
- **How do you set points to never expire?**
  
  To disable point expiration, manually enter a high value, such as `999999999999`, in the expiration setting.

##### 4. Customer Status & Wallet Cards

- **What is the difference between Confirmed and Unconfirmed customers?**
  
  POS customers are confirmed by default. ECOM customers become "Confirmed" once they complete contact info verification and log in.
- **How can customers download their Loyalty Wallet Card?**
  
  Wallet card links can be sent individually via email or generated as a QR code from the customer's Growth profile.
- **Can wallet card links be sent in bulk?**
  
  No. Wallet card links are unique to each customer. For bulk adoption on ECOM, direct logged-in customers to their `/my-account` URL, which prompts them to add the card to Apple Wallet or Google Wallet.
- **Do wallet card update notifications consume SMS credits?**
  
  No. Wallet card update pings are push notifications and do not consume SMS credits.

##### Learn more about [Growth](https://support.blaze.me/hc/en-us/articles/blaze-growth?hsLang=en)

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