---
title: Insights | Sales By Category
description: Discover how to navigate and filter the Sales By Category report. Learn how to track product category performance, net sales, and gross margins across your locations.
---

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# Insights | Sales By Category

## This section provides a detailed, customizable breakdown of sales data per category based on your specified criteria. By matching targeted locations and timeframes with core metrics—like Net Sales, Quantity Sold, and Gross Margins—it allows you to accurately evaluate the performance of your top-selling product categories.

### **Navigation**

To access this report, follow this path in your dashboard:

#### **Insights** \> **Dashboard** \> **Sales** \> **[Sales By Category](https://retail.blaze.me/insights/sales_sales-by-category) ![Screen Shot 2026-03-18 at 10.22.17 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-03-18%20at%2010.22.17%20PM.png?width=670&height=433&name=Screen%20Shot%202026-03-18%20at%2010.22.17%20PM.png)**

---

### **Filtering Report Data**

You can easily customize the data displayed on your dashboard to fit your specific needs. Use the following filter controls to narrow down your view.

- **Controls:  
  ![Screen Shot 2026-03-18 at 10.22.39 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-03-18%20at%2010.22.39%20PM.png?width=670&height=60&name=Screen%20Shot%202026-03-18%20at%2010.22.39%20PM.png)**

    - **Shop(s):** Select the specific location(s) you want to view.
    - **Date:** Define the specific timeframe for the report.
    - **Metric:** Filter brands by **Gross Margin**, **Gross Margin %**, **Net Sales**, or **Quantity Sold**.
      
      ![Screen Shot 2026-03-18 at 9.17.39 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-03-18%20at%209.17.39%20PM.png?width=350&height=272&name=Screen%20Shot%202026-03-18%20at%209.17.39%20PM.png)
    - **Net Sales Includes Fees:** Toggle between **Yes** or **No** to include or exclude fees from the net sales calculation.

---

### **Available Reports & Charts**

- - **Top Categories by \[Metric\]: **A visual chart highlighting your highest-performing product groupings. This report dynamically updates based on the metric you select (such as Gross Margin or Net Sales), allowing you to quickly identify which types of products are driving the most value within your chosen timeframe.
      
      ![Screen Shot 2026-03-18 at 10.22.31 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-03-18%20at%2010.22.31%20PM.png?width=670&height=221&name=Screen%20Shot%202026-03-18%20at%2010.22.31%20PM.png)
    - **Categories:** A comprehensive data table detailing individual performance metrics for every product category sold at your selected locations. This granular breakdown allows you to analyze net sales, total quantity sold, the total discounts applied, cost of goods, gross margin, and gross margin percentage line-by-line to evaluate each category's overall contribution to your bottom line.
      
      ![Screen Shot 2026-03-18 at 10.22.47 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-03-18%20at%2010.22.47%20PM.png?width=670&height=321&name=Screen%20Shot%202026-03-18%20at%2010.22.47%20PM.png)

**Please review the terminology found in our [Insights Accounting Glossary](https://support.blaze.me/hc/en-us/articles/retail-insights-accounting-glossary?hsLang=en) with your accounting professional and reach out if there are any questions!**

---

**💡 Pro Tip:** You can export this or any KPI held in Insights to a CSV or Excel file. Simply click the **More Options** (three-dot icon) in the upper right-hand corner of the metric.

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