---
title: Insights | Sales By Product
description: Discover how to navigate and filter the Sales By Product report. Learn how to track individual item performance, net sales, and gross margins across your locations.
---

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# Insights | Sales By Product

## This section offers a detailed, customizable breakdown of sales data per Product based on your specified criteria. By matching targeted locations and timeframes with core metrics—like Net Sales, Quantity Sold, and Gross Margins—it enables you to accurately assess the performance of top-selling items.

### **Navigation**

To access this report, follow this path in your dashboard:

#### **Insights \> Dashboard \> Sales \> [Sales By Product](https://retail.blaze.me/insights/sales_sales-by-product) ![Screen Shot 2026-03-18 at 10.22.17 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-03-18%20at%2010.22.17%20PM.png?width=670&height=433&name=Screen%20Shot%202026-03-18%20at%2010.22.17%20PM.png)**

---

### **Filtering Report Data**

You can easily customize the data displayed on your dashboard to fit your specific needs. Use the following filter options to narrow down your view:

- #### **Controls: ![Screen Shot 2026-03-18 at 10.54.54 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-03-18%20at%2010.54.54%20PM.png?width=670&height=84&name=Screen%20Shot%202026-03-18%20at%2010.54.54%20PM.png)**

- - **Shop(s):** Select the specific location(s) you want to view.
    - **Date:** Define the specific timeframe for the report.
    - **Brands: **Refine data by specific brands.
    - **Categories:** Refine data by category.
    - **Vendors:** Refine data by vendor.
    - **Display Metric:** Filter brands by **Gross Margin,** **Gross Margin %**, **Net Sales,** or **Quantity Sold**.
      
      ![Screen Shot 2026-03-18 at 10.52.17 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-03-18%20at%2010.52.17%20PM.png?width=346&height=268&name=Screen%20Shot%202026-03-18%20at%2010.52.17%20PM.png)
    - **Net Sales Includes Fees:** Toggle between **Yes** or **No** to include or exclude fees from the net sales calculation.

---

### **Available Reports & Charts**

- - **Top Products by \[Metric\]:** A visual chart highlighting your most profitable items. This report ranks your products based on the metric specified, allowing you to quickly identify which specific items are driving the highest financial returns within your selected timeframe.

      ### ![Screen Shot 2026-03-18 at 10.51.20 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-03-18%20at%2010.51.20%20PM.png?width=670&height=186&name=Screen%20Shot%202026-03-18%20at%2010.51.20%20PM.png)
    - **Products:** A comprehensive data table detailing individual performance metrics for every product sold at your selected locations. This granular breakdown allows you to analyze net sales, total quantity sold, total discounts applied, cost of goods, gross margin, and gross margin percentage line-by-line to evaluate each product's overall contribution to your bottom line.
      
      ### ![Screen Shot 2026-03-18 at 10.51.38 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-03-18%20at%2010.51.38%20PM.png?width=670&height=247&name=Screen%20Shot%202026-03-18%20at%2010.51.38%20PM.png)

💡 **Pro Tip:** You can export this, or any KPI held in Insights, to a CSV or Excel file. Simply click the **More Options** (three-dot icon) in the upper right-hand corner of the metric to download your data.

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