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What Are Multipliers?
Multipliers let you boost the points customers earn under specific conditions. Instead of everyone always earning at the base rate, you can create time-limited or condition-based bonuses that incentives customers to shop at particular times, through particular channels, or during specific promotions.
Multipliers are located in Growth under Loyalty > Multipliers. To create a new Multiplier select "+ New Rule".
How Multipliers Will Work
You will define a multiplier with a name, a boost value (for example, `2x`), and one or more conditions that must be met for it to apply.
Condition Types
Multipliers can be triggered by any combination of the following:
Condition | Example
- By Channel - Online only, In-store only
- By Location - Specific store locations
- By Day - Mondays only
- Range Period - Date period and time period
- By Time - Between 4 PM and 6 PM (happy hour)
- By Member Group - Specific customer segments
- By Smart Collections - Smart collections created in the BLAZE Point of Sale
Channel - Online, In-store
Location - Specific store locations
Range Period - Date period and time period
Specific Day
Member Group - Specific customer segments
Smart Collections - Smart collections created in the BLAZE Point of Sale
You can stack multiple conditions together. For example: earn 3x points when shopping in-store on Mondays between 4–6 PM.
How Multipliers Stack
When a customer qualifies for more than one multiplier at the same time, the Stacking Rules setting in your Loyalty Configuration determines what happens:
- Stack all: All applicable multipliers combine for the maximum total.
-
Best only: Only the single most advantageous multiplier applies, added to the customer's tier rate.
You can configure your preferred stacking rule now, even before multipliers are available. See Enabling & Configuring Your Loyalty Program for details.