--- title: Retail | Brands description: How to add Brands and associate them with Vendors & Products --- [Skip to content](https://support.blaze.me/hc/en-us/articles/retail-brands#main-content) [![BLAZE-Logo-Blue (2)](https://support.blaze.me/hs-fs/hubfs/BLAZE-Logo-Blue%20(2).png?width=140&height=37&name=BLAZE-Logo-Blue%20(2).png)](https://support.blaze.me?hsLang=en) - [BLAZE US Knowledge Base](https://support.blaze.me/hc/en-us/articles) Open main navigation Close main navigation - [BLAZE US Knowledge Base](https://support.blaze.me/hc/en-us/articles) Welcome to the Blaze US Knowledge Base! Find helpful reference by searching here... - There are no suggestions because the search field is empty. 1. [BLAZE US Knowledge Center](https://support.blaze.me/hc/en-us/articles?hsLang=en) 2. [BLAZE Retail](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en) 3. [Inventory Management](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#inventory-management) # Retail | Brands ## How to add Brands and associate them with Vendors & Products Within BLAZE Retail, brand names & details must first be added to the "Brands" section before they can be linked to // associated with Vendors and Products. ### Add Brands 1\. Navigate to the **Brands** section of BLAZE web (located in the left sidebar menu, under the 'Point of Sale' category, just beneath 'Purchase Order').    ![brand section add brand](https://support.blaze.me/hs-fs/hubfs/brand%20section%20%20%20add%20brand.png?width=688&height=367&name=brand%20section%20%20%20add%20brand.png)   2\. Click '**ADD BRAND**', enter brand details, and click '**Save**'.   ![add brand save](https://support.blaze.me/hs-fs/hubfs/add%20brand%20%20%20save.png?width=688&height=366&name=add%20brand%20%20%20save.png) ### Link Brands to Vendors 1\. Navigate to Vendors (located in the left sidebar, under the '**Memberships**' category). 2\. Click '**ADD VENDOR**' to enter new Vendor information or Select a Vendor you've added previously from the list.   ![add new or choose existing vendor](https://support.blaze.me/hs-fs/hubfs/add%20new%20or%20choose%20existing%20vendor.png?width=688&height=367&name=add%20new%20or%20choose%20existing%20vendor.png)   3\. Click '**Edit Vendor**' and navigate to the '**brand**' line to add/tag the brand(s) name(s) you wish to associate with the selected vendor. Click '**Save**' when you're finished.   ![click edit vendor](https://support.blaze.me/hs-fs/hubfs/click%20edit%20vendor.png?width=688&height=367&name=click%20edit%20vendor.png)   ![tag vendor brands and save](https://support.blaze.me/hs-fs/hubfs/tag%20vendor%20brands%20and%20save.png?width=688&height=367&name=tag%20vendor%20brands%20and%20save.png) ### Link Brands to Products 1\. Navigate to the product you wish to edit/add brand information to.    Inventory \>\> Categories (all) \>\> Product \>\> Click to Select Product (or Add New Product)   ![add new or select existing product](https://support.blaze.me/hs-fs/hubfs/add%20new%20or%20select%20existing%20product.png?width=688&height=367&name=add%20new%20or%20select%20existing%20product.png)     2\. Click '**Edit Product**', navigate down to the '**Brand**' drop-down, and select the brand associated with the product you are editing.   ![edit product](https://support.blaze.me/hs-fs/hubfs/edit%20product.png?width=688&height=366&name=edit%20product.png)   ![brand dropdown in product info](https://support.blaze.me/hs-fs/hubfs/brand%20dropdown%20in%20product%20info.png?width=688&height=367&name=brand%20dropdown%20in%20product%20info.png)     3\. 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