---
title: "Retail | Product Catalog: Managing Brands and Vendors"
description: Learn how to create, edit, reassign, and delete company brands and vendors across your store locations in BLAZE.
---

[Skip to content](https://support.blaze.me/hc/en-us/articles/retail-product-catalog-managing-brands-and-vendors#main-content)

[![BLAZE-Logo-Blue (2)](https://support.blaze.me/hs-fs/hubfs/BLAZE-Logo-Blue%20(2).png?width=140&height=37&name=BLAZE-Logo-Blue%20(2).png)](https://support.blaze.me?hsLang=en)

- [BLAZE US Knowledge Base](https://support.blaze.me/hc/en-us/articles)

Open main navigation

Close main navigation

- [BLAZE US Knowledge Base](https://support.blaze.me/hc/en-us/articles)

 Welcome to the Blaze US Knowledge Base! Find helpful reference by searching here...

- There are no suggestions because the search field is empty.

1. [BLAZE US Knowledge Center](https://support.blaze.me/hc/en-us/articles?hsLang=en)
2. [Product Catalog](https://support.blaze.me/hc/en-us/articles/product-catalog?hsLang=en)

# Retail | Product Catalog: Managing Brands and Vendors

## Brands and vendors in the BLAZE Product Catalog are shared company-wide. Maintaining a single canonical list ensures consistency across menus, filtering, purchase orders, and reporting across every store location.

### Prerequisites

- Access to the BLAZE Web Portal.
- Permissions to manage company-level **Product Catalog** settings (Brands & Vendors).

---

### Managing Company Brands

The **Company Brands** page lists every brand along with its logo, name, website, contact info, lead time, and active status. You can search using the **Search for a brand…** bar or filter by status (**All**, **Active**, or **Inactive**).

##### **How to Create a Brand**

1. Navigate to **Products \> Brands** and click **New Brand**.
2. Select your starting method: 
     - **Use a global brand:** Select an existing brand pre-filled from the BLAZE global catalog.
     - **Start from scratch:** Create a brand entirely from nothing.
3. On the **Brand Profile** tab, complete the relevant fields: 
     - **Brand Name:** Enter the official brand name *(Required)*.
     - **Visibility:** Set to **Active** or **Inactive**.
     - **Contact Information:** Enter **Website**, **Phone**, and **Email**.
     - **Inventory Defaults:** Set **Lead Time (days)** *(the expected days from purchase order to receipt)*, **Min Days On Hand**, and **Max Days On Hand**.
     - **Description:** Add a public-facing description of the brand.
4. Click the **Logo** tab to upload an image.
5. Click **Create Brand**.

##### **How to Delete a Brand**

1. Locate the brand on the **Company Brands** page and select **Delete**.
2. If products are currently assigned to the brand, select an option in the reassignment dialog: 
     - **Reassign to another brand:** Choose a replacement brand from the dropdown menu.
     - **Clear brand from these products:** Remove the brand reference entirely, leaving products without an assigned brand.
3. Review the outcome and click **Confirm** to permanently delete the brand.

![](https://support.blaze.me/hs-fs/hubfs/image-png-Jul-22-2026-04-56-12-4856-PM.png?width=670&height=257&name=image-png-Jul-22-2026-04-56-12-4856-PM.png)

---

### Managing Company Vendors

The **Company Vendors** page lists all vendor partners with columns for vendor name, license number, phone, email, and active status.

##### **How to Create a Vendor**

1. Navigate to **Products \> Vendors** and click **New Vendor**.
2. Complete the vendor profile fields: 
     - **Vendor Name:** Enter the business name *(Required)*.
     - **License Number:** Enter the state/local license number.
     - **Contact Details:** Fill in **Contact Name**, **Phone**, **Email**, and **Website**.
     - **Address & Notes:** Add the primary physical address and internal **Notes**.
     - **Visibility:** Set to **Active** or **Inactive**.
3. Click **Create Vendor**.

 **NOTE:** Every product requires at least one assigned vendor. The first vendor added to a product is automatically designated as its primary vendor. 

##### **How to Delete a Vendor**

1. Locate the vendor on the **Company Vendors** page and select **Delete**.
2. Review product reassignment rules before confirming: 
     - **Primary Vendor:** Products that list this vendor as primary must be reassigned to a new vendor.
     - **Secondary Vendor:** If the vendor is listed as a secondary vendor on a product, that reference will simply be removed without requiring reassignment.
3. Click **Confirm** to permanently delete the vendor record.

---

### Important Notes

- **Immediate Catalog Sync:** Because brands and vendors are company-wide, any updates made here immediately reflect on every product, purchase order, and menu that references them.

---

### Related Articles

-  [Retail | Product Catalog: How to Create a Company Product](https://support.blaze.me/hc/en-us/articles/retail-product-catalog-how-to-create-a-company-product?hsLang=en) 
- * [Retail | Product Catalog: Bulk Import and Export (CSV)](https://support.blaze.me/hc/en-us/articles/retail-product-catalog-bulk-import-and-export-csv?hsLang=en) *
-  [Retail | Product Catalog: Viewing Change History](https://support.blaze.me/hc/en-us/articles/retail-product-catalog-viewing-change-history?hsLang=en) 

- [BLAZE Retail](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#main-content)

    - [FAQs](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#faqs)
    - [Ecommerce](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#ecommerce)
    - [Transactions](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#transactions)
    - [Loyalty / Marketing](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#loyalty-marketing)
    - [Members](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#members)
    - [Integrations](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#integrations)
    - [Reporting](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#reporting)
    - [Metrc](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#metrc)
    - [Delivery & Dispatch](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#delivery-dispatch)
    - [Getting Started](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#getting-started)
    - [BioTrack](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#biotrack)
    - [Promotions](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#promotions)
    - [Point of Sale (POS)](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#point-of-sale-pos)
    - [Purchase Orders](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#purchase-orders)
    - [Insights](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#insights)
    - [BLAZEPAY](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#blazepay)
    - [Compliance & Taxes](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#compliance-taxes)
    - [Inventory Management](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#inventory-management)
    - [Hardware & Labels](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#hardware-labels)
    - [Web POS App](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#web-pos-app)
    - [State Limits](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#state-limits)
    - [New Mexico S2S](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#new-mexico-s2s)
- [BLAZE ECOM](https://support.blaze.me/hc/en-us/articles/blaze-ecom?hsLang=en#main-content)

    - [ECOM Mission Control](https://support.blaze.me/hc/en-us/articles/blaze-ecom?hsLang=en#ecom-mission-control)
    - [Ecommerce](https://support.blaze.me/hc/en-us/articles/blaze-ecom?hsLang=en#ecommerce)
    - [Onboarding](https://support.blaze.me/hc/en-us/articles/blaze-ecom?hsLang=en#onboarding)
    - [Website Content](https://support.blaze.me/hc/en-us/articles/blaze-ecom?hsLang=en#website-content)
    - [Mobile Apps](https://support.blaze.me/hc/en-us/articles/blaze-ecom?hsLang=en#mobile-apps)
    - [SEO](https://support.blaze.me/hc/en-us/articles/blaze-ecom?hsLang=en#seo)
    - [General](https://support.blaze.me/hc/en-us/articles/blaze-ecom?hsLang=en#general)
    - [Promotions, Discounts & Rewards](https://support.blaze.me/hc/en-us/articles/blaze-ecom?hsLang=en#promotions-discounts-rewards)
    - [Integrations](https://support.blaze.me/hc/en-us/articles/blaze-ecom?hsLang=en#integrations)
    - [WordPress](https://support.blaze.me/hc/en-us/articles/blaze-ecom?hsLang=en#wordpress)
    - [Order Notifications](https://support.blaze.me/hc/en-us/articles/blaze-ecom?hsLang=en#order-notifications)
    - [Online Store Configuration](https://support.blaze.me/hc/en-us/articles/blaze-ecom?hsLang=en#online-store-configuration)
    - [Customization](https://support.blaze.me/hc/en-us/articles/blaze-ecom?hsLang=en#customization)
- [BLAZEPAY](https://support.blaze.me/hc/en-us/articles/blazepay?hsLang=en#main-content)

    - [Cashless ATM](https://support.blaze.me/hc/en-us/articles/blazepay?hsLang=en#cashless-atm)
- [BLAZE Growth](https://support.blaze.me/hc/en-us/articles/blaze-growth?hsLang=en)
- [Ecommerce](https://support.blaze.me/hc/en-us/articles/ecommerce?hsLang=en#main-content)

    - [Online Store Configuration](https://support.blaze.me/hc/en-us/articles/ecommerce?hsLang=en#online-store-configuration)
- [Mobile Apps](https://support.blaze.me/hc/en-us/articles/mobile-apps?hsLang=en#main-content)

    - [Go To Market](https://support.blaze.me/hc/en-us/articles/mobile-apps?hsLang=en#go-to-market)
    - [Troubleshooting](https://support.blaze.me/hc/en-us/articles/mobile-apps?hsLang=en#troubleshooting)
    - [Push notifications](https://support.blaze.me/hc/en-us/articles/mobile-apps?hsLang=en#push-notifications)
    - [Onboarding](https://support.blaze.me/hc/en-us/articles/mobile-apps?hsLang=en#onboarding)
- [Payment Integrations](https://support.blaze.me/hc/en-us/articles/payment-integrations?hsLang=en#main-content)

    - [Birchmount](https://support.blaze.me/hc/en-us/articles/payment-integrations?hsLang=en#birchmount)
- [BLAZE Sites](https://support.blaze.me/hc/en-us/articles/blaze-sites?hsLang=en#main-content)

    - [SEO](https://support.blaze.me/hc/en-us/articles/blaze-sites?hsLang=en#seo)
    - [General](https://support.blaze.me/hc/en-us/articles/blaze-sites?hsLang=en#general)
    - [Widgets](https://support.blaze.me/hc/en-us/articles/blaze-sites?hsLang=en#widgets)
    - [BLAZE Widgets](https://support.blaze.me/hc/en-us/articles/blaze-sites?hsLang=en#blaze-widgets)
    - [3rd Party Apps](https://support.blaze.me/hc/en-us/articles/blaze-sites?hsLang=en#3rd-party-apps)
- [Company Products](https://support.blaze.me/hc/en-us/articles/company-products?hsLang=en)
- [SSO(Single Sign-On)](https://support.blaze.me/hc/en-us/articles/ssosingle-sign-on?hsLang=en)
- [BLAZE Brands](https://support.blaze.me/hc/en-us/articles/blaze-brands?hsLang=en)
- [Product Catalog](https://support.blaze.me/hc/en-us/articles/product-catalog?hsLang=en)
- [Compliance](https://support.blaze.me/hc/en-us/articles/compliance?hsLang=en#main-content)

    - [New Mexico](https://support.blaze.me/hc/en-us/articles/compliance?hsLang=en#new-mexico)

[![BLAZE-Logo-Blue (2)](https://support.blaze.me/hs-fs/hubfs/BLAZE-Logo-Blue%20(2).png?width=140&height=37&name=BLAZE-Logo-Blue%20(2).png "BLAZE-Logo-Blue (2)")](http://blaze.me)

BLAZE US Help Center

Copyright © 2026, BLAZE Solutions Inc.