ECOM | ECOM In-store Experience Feature

This article will explain how the ECOM In-store Experience feature works.

The In-Store Experience feature allows the retailer to generate, download and display Product specific QR codes that customers can use to quickly view and purchase products on the ECOM menu via their mobile device browser.

  • Please Note: There is an additional cost to enable and utilize this feature. If you would like to explore pricing, please complete the BLAZE Demo Request Form and an Account Executive will reach out with more details.
  • Once the In-Store Experience has been enabled to your ECOM menu(s), head to the Products tab in Mission Control and click the See in dropdown to download the product's QR code.
  • This QR code can be added to anywhere in the store, website or marketing emails for customers to scan.

  • There are two ways a customer can scan the product QR code. Please see the options below
    1. In-browser camera will be available to customers in the Side Bar Menu on their mobile browser and customers will need to allow their camera access to enable the in-browser camera
        - Customers can then use the camera to scan the QR code(s) and link directly to the product page on the ECOM menu

            2. Customers can also use their mobile device camera to scan the QR code(s)

To create a QR code for customers to scan and link them directly to the in-browser camera when they are in store and in-store experience is enabled - add the following pathname to the of the ECOM URL

  • ?instore_experience=true


  • The product page from the QR code(s) will have a Buy Now Button, which when clicked, will automatically add the product to the customer's cart and move them into the Checkout, prompting a quicker conversion

  • Customers will need to Sign Up or Log In as usual to submit their order
  • In-Store Experience orders will be submitted from the ECOM Checkout to the POS the same way as regular orders and be ready for fulfillment
  • Below is a quick screen recording of the In-Store Experience


Note: You will need to use the QR codes generated via Mission Control for this feature to work correctly. If you use another QR code generator we cannot guarantee it will work and we do not support those platforms.