ECOM | SMS Outreach Create New Template Best Practices

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Templates must contain: 

• Template Title
• SMS Body
  

Optional: 

• Available Variables (Store Name, Customer First Name, Customer Last Name)

💬 SMS Messaging (Text-Only)

SMS messages should feel natural, helpful, and non-promotional.

✅ Best Practices

✔ Keep it conversational and friendly
✔ Focus on store updates, hours, or events
✔ Mention loyalty rewards or account updates
✔ Use neutral terms like “menu” or “selection”

🚫 Avoid This Language

❌ Naming specific cannabis products or strains
❌ Referencing THC levels or potency
❌ Using phrases like “get high” or “feel the effects”
❌ Slang or hype-driven messaging
❌ Urgency tactics like “act now” or “limited drop”

💡 Examples

✔ Compliant SMS

• “We’re open until 9PM tonight—stop by anytime!”
• “You’ve got rewards waiting 🎉 Visit us this week to use them.”
• “New items have been added to our menu—come take a look!”

❌ Non-Compliant SMS

• “Strongest strains in stock 🔥”
• “THC gummies now available—grab them today!”
• “Don’t miss this drop—limited supply!”

⚖️ Quick Compliance Checklist

Before sending any message, ask:

• Is this message informational rather than promotional?
• Does it avoid mentioning cannabis products directly?
• Are the visuals (if any) neutral and appropriate?
• Would this message be acceptable for a general audience?

If the answer to all is yes, you’re on the right track ✅

🛠️ Pro Tips for Better Engagement

• Keep messages short and easy to read
• Use light personalization when possible
• Send messages at appropriate times of day
• Focus on building long-term customer relationships