--- title: Insights (Advanced) | Expected v.s. Actual description: Learn how to use the Expected vs. Actual dashboard to track revenue variance and monitor how discounts and price overrides impact your profit margins. --- [Skip to content](https://support.blaze.me/hc/en-us/articles/insights-advanced-expected-v.s.-actual#main-content) [![BLAZE-Logo-Blue (2)](https://support.blaze.me/hs-fs/hubfs/BLAZE-Logo-Blue%20(2).png?width=140&height=37&name=BLAZE-Logo-Blue%20(2).png)](https://support.blaze.me?hsLang=en) - [BLAZE US Knowledge Base](https://support.blaze.me/hc/en-us/articles) Open main navigation Close main navigation - [BLAZE US Knowledge Base](https://support.blaze.me/hc/en-us/articles) Welcome to the Blaze US Knowledge Base! Find helpful reference by searching here... - There are no suggestions because the search field is empty. 1. [BLAZE US Knowledge Center](https://support.blaze.me/hc/en-us/articles?hsLang=en) 2. [BLAZE Retail](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en) 3. [Insights](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#insights) # Insights (Advanced) | Expected v.s. Actual ## This dashboard provides a comparative analysis of your expected revenue versus your actual sales revenue. By tracking the variance between standard retail prices (expected) and the final transaction amounts (actual), you can effectively monitor how discounts, promotions, and price overrides are impacting your profit margins and overall bottom line. ### **Navigation** To access this report, follow this path in your dashboard: #### **Insights \> Dashboard \> Marketing \> [Expected v.s. Actual](https://retail.blaze.me/insights/marketing_-expected-vs-actual)** **![Screen Shot 2026-04-02 at 7.45.13 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-04-02%20at%207.45.13%20PM.png?width=670&height=358&name=Screen%20Shot%202026-04-02%20at%207.45.13%20PM.png)** --- ### **Filtering Report Data** You can easily customize the data displayed on your dashboard to fit your specific needs. Use the following filter controls to narrow down your view. - #### **Controls:** #### **![Screen Shot 2026-04-02 at 7.46.07 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-04-02%20at%207.46.07%20PM.png?width=670&height=77&name=Screen%20Shot%202026-04-02%20at%207.46.07%20PM.png)** - - **Shop(s):** Select the specific location(s) you want to view. - **Transaction Date:** Filter the report to display data for sales completed on a specific date or within a defined date range. --- ### **Available Reports & Charts** - #### ** Discounts by Type:** - This chart breaks down the total volume and value of discounts given during your selected time frame, categorized by the specific type of discount applied (e.g., promotional campaigns, loyalty rewards, manual manager overrides). Use this to identify which discount strategies are utilized most frequently.   ![Screen Shot 2026-04-02 at 7.46.37 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-04-02%20at%207.46.37%20PM.png?width=670&height=218&name=Screen%20Shot%202026-04-02%20at%207.46.37%20PM.png) - #### **Product Sale Price Analysis - Expected vs Actual:** - This report details the variance between the standard retail price (expected) and the final price paid by the customer (actual) on a per-product basis. This helps you pinpoint specific inventory items or product categories where your profit margins are experiencing the greatest impact from pricing adjustments. **![Screen Shot 2026-04-02 at 7.47.12 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-04-02%20at%207.47.12%20PM.png?width=670&height=228&name=Screen%20Shot%202026-04-02%20at%207.47.12%20PM.png)** 💡 **Pro Tip:** You can export this or any KPI held in Insights to a CSV or Excel file. 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