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Navigation
To access this report, follow this path in your dashboard:
Insights > Dashboard > Marketing > Member Acquisition Cost
Filtering Report Data
You can easily customize the data displayed on your dashboard to fit your specific needs. Use the following filter controls to narrow down your view.
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Controls:
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Shop(s): Select the specific location(s) you want to view.
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Date Joined: Filter members based on the specific date or date range they were added to your database.
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Zip Code: Filter data to analyze member acquisition costs and spending habits by specific zip code(s).
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Available Reports & Charts
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Total Spend by Promotion Cohort:
- This chart visualizes the cumulative revenue generated by groups of members (cohorts) who joined during specific promotional campaigns. Use this to identify which past promotions attracted the most valuable, high-spending customers.
- This chart visualizes the cumulative revenue generated by groups of members (cohorts) who joined during specific promotional campaigns. Use this to identify which past promotions attracted the most valuable, high-spending customers.
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Promotions: Discount Acquisition Cost vs Total Spend:
- This report directly compares the total discount dollars sacrificed to acquire members during a specific promotion against the overall revenue those same members have generated since joining. This provides a clear, side-by-side measure of each promotion's profitability.
- This report directly compares the total discount dollars sacrificed to acquire members during a specific promotion against the overall revenue those same members have generated since joining. This provides a clear, side-by-side measure of each promotion's profitability.
💡 Pro Tip: You can export this or any KPI held in Insights to a CSV or Excel file. Simply click the More Options (three-dot icon) in the upper right-hand corner of the metric.