--- title: Insights | Recommendation Performance description: Learn how to navigate and interpret the Recommendation Performance dashboard. Track AOV lift, GMV impact, and measure how product recommendations drive sales. --- [Skip to content](https://support.blaze.me/hc/en-us/articles/insights-recommendation-performance#main-content) [![BLAZE-Logo-Blue (2)](https://support.blaze.me/hs-fs/hubfs/BLAZE-Logo-Blue%20(2).png?width=140&height=37&name=BLAZE-Logo-Blue%20(2).png)](https://support.blaze.me?hsLang=en) - [BLAZE US Knowledge Base](https://support.blaze.me/hc/en-us/articles) Open main navigation Close main navigation - [BLAZE US Knowledge Base](https://support.blaze.me/hc/en-us/articles) Welcome to the Blaze US Knowledge Base! Find helpful reference by searching here... - There are no suggestions because the search field is empty. 1. [BLAZE US Knowledge Center](https://support.blaze.me/hc/en-us/articles?hsLang=en) 2. [BLAZE Retail](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en) 3. [Insights](https://support.blaze.me/hc/en-us/articles/blaze-retail?hsLang=en#insights) # Insights | Recommendation Performance ## The Recommendation Performance report offers actionable insights into how product recommendations boost revenue and influence customer purchasing behavior. By examining this dashboard, you can assess the direct financial impact of your recommendation strategies, monitor the Average Order Value (AOV) lift, and visualize how recommended items contribute to your total Gross Merchandise Value (GMV).  ### This guide outlines how to access the report, utilize its filtering tools to segment your data, and accurately interpret the provided metrics and visual charts. ### **Navigation** #### To access this report, follow this path in your dashboard:**Insights** \> **Dashboard** \> **Sales** \> **[Recommendation Performance](https://retail.blaze.me/insights/sales_recommendation-performance)** `` ![Screen Shot 2026-03-24 at 8.35.22 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-03-24%20at%208.35.22%20PM.png?width=670&height=263&name=Screen%20Shot%202026-03-24%20at%208.35.22%20PM.png) `` --- ### **Filtering Report Data** You can customize the data displayed on your dashboard by selecting the following filter options. #### **Controls:** **![Screen Shot 2026-03-24 at 8.36.45 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-03-24%20at%208.36.45%20PM.png?width=670&height=111&name=Screen%20Shot%202026-03-24%20at%208.36.45%20PM.png)**   - **Company:** Select the overarching business entity or organization you wish to analyze (useful if managing a multi-store operators). - **Shop(s):** Select the specific location(s) you want to view.  - **Date:** Define the specific timeframe for the report. - **Country:** Filter your data by the geographic country where the transaction took place. - **Sales Channel:** Segment your data by the primary business avenue where the purchase occurred. (ECOM Mobile app, ECOM Web Desktop, etc.) ![Screen Shot 2026-03-24 at 8.48.58 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-03-24%20at%208.48.58%20PM.png?width=504&height=320&name=Screen%20Shot%202026-03-24%20at%208.48.58%20PM.png) - **Sales Source:** Specify the exact origin or device of the sale within a channel (e.g., Normal ( Retail), BLAZE ECOM, or Third Party, etc.). --- ### **Dashboard Metrics & Reports** The dashboard provides a comprehensive view of your sales through various Key Performance Indicators (KPIs), detailed breakdowns, and visual charts. ### **Detailed Breakdowns** - **Utilization:** - The percentage of total orders or customers that interacted with and purchased an item from a recommendation widget. - **AOV Delta:** - The absolute dollar amount difference in Average Order Value (AOV) between orders that included a recommended item and those that did not. - **AOV Lift:** - The percentage increase in Average Order Value (AOV) directly attributed to customers purchasing recommended items. - **GMV Impact:** - The total Gross Merchandise Value (GMV) generated specifically from the recommended products during the selected timeframe. ![Screen Shot 2026-03-24 at 8.36.59 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-03-24%20at%208.36.59%20PM.png?width=670&height=91&name=Screen%20Shot%202026-03-24%20at%208.36.59%20PM.png) ### **Charts & Visualizations** - **GMV: ** - A visual representation of Gross Merchandise Value trends over time, comparing your total sales against the revenue driven specifically by recommendations. - **Orders:**  - A graphical breakdown of total order volume over your selected date range, highlighting the proportion of orders that contained recommended items. ![Screen Shot 2026-03-24 at 8.37.16 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-03-24%20at%208.37.16%20PM.png?width=670&height=261&name=Screen%20Shot%202026-03-24%20at%208.37.16%20PM.png) ![Screen Shot 2026-03-24 at 8.38.10 PM](https://support.blaze.me/hs-fs/hubfs/Screen%20Shot%202026-03-24%20at%208.38.10%20PM.png?width=670&height=377&name=Screen%20Shot%202026-03-24%20at%208.38.10%20PM.png) **💡 Pro Tip:** You can export this or any KPI held in Insights to a CSV or Excel file. 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