--- title: Retail | BLAZE Brands FAQ description: Learn how BLAZE Brands turns your cannabis e-commerce menu into a revenue generator. Opt in once to earn automated revenue share from sponsored product ads. --- [Skip to content](https://support.blaze.me/hc/en-us/articles/retail-blaze-brands-faq#main-content) [![BLAZE-Logo-Blue (2)](https://support.blaze.me/hs-fs/hubfs/BLAZE-Logo-Blue%20(2).png?width=140&height=37&name=BLAZE-Logo-Blue%20(2).png)](https://support.blaze.me?hsLang=en) - [BLAZE US Knowledge Base](https://support.blaze.me/hc/en-us/articles) Open main navigation Close main navigation - [BLAZE US Knowledge Base](https://support.blaze.me/hc/en-us/articles) Welcome to the Blaze US Knowledge Base! Find helpful reference by searching here... - There are no suggestions because the search field is empty. 1. [BLAZE US Knowledge Center](https://support.blaze.me/hc/en-us/articles?hsLang=en) 2. [BLAZE Brands](https://support.blaze.me/hc/en-us/articles/blaze-brands?hsLang=en) # Retail | BLAZE Brands FAQ ## BLAZE Brands is a cannabis retail media network that allows dispensaries to monetize their existing online menu traffic. Brands pay to place native, "Sponsored" product promotions directly at the point of conversion on retailer e-commerce menus. Retailers opt in once to earn a recurring revenue share of ad-driven Gross Merchandise Volume (GMV), which lowers their total cost of ownership (TCO) while BLAZE automates the entire process. Powered by an 18-month global normalized product catalog and a dual inventory model (BLAZE brands + Surfside), this program delivers closed-loop attribution that competitors cannot match. ### Prerequisites - An active BLAZE E-Commerce menu. - An active BLAZE Retail POS account. - An invitation email or opt-in link provided by your BLAZE Account Representative. --- ### Key Retailer Benefits - **Lower Net Cost / TCO:** Your revenue share offsets your BLAZE subscription cost, acting as a financial wedge against competitor discounts. - **Increased SKU Velocity:** Sponsored placements move more units and accelerate inventory turns on the products you already stock. - **Bigger Baskets:** Strategic top-of-cart and cross-sell placements lift average order value (AOV) and e-commerce basket sizes. - **Zero Operational Lift:** Opt in once. The program is fully automated with built-in guardrails to protect your operations. - **Closed-Loop Attribution:** Brands receive precise, POS-driven new-customer and sales reporting with no tracking pixels or guesswork, driving continuous brand reinvestment. --- ### Frequently Asked Questions ##### **What is BLAZE Brands?** BLAZE Brands is a retail media program that lets cannabis dispensaries earn a share of brand advertising spend automatically through their existing BLAZE-powered online menu. Brands pay for "Sponsored" placements, and retailers earn effortless revenue. ##### **How does it work?** The program operates in three seamless steps: 1. **Enrollment:** The retailer opts in once. There are no campaigns to manage or daily approvals required. 2. **Ad Delivery:** Sponsored items appear natively on the retailer’s menu alongside regular inventory. 3. **Payout:** The retailer earns a percentage of the brand ad spend generated on their menu, paid 30 days in arrears. ##### **What do the ads look like on my menu?** Sponsored products sit naturally next to regular items and are clearly labeled "Sponsored." The experience is entirely native—free of disruptive banner ads or pop-ups. BLAZE enforces strict menu guardrails: - Only brands and products you **currently carry and have in stock** will ever be featured. - If you stop carrying a brand or an item goes out of stock, the ads stop instantly. - Your store's custom e-commerce design, branding, and homepage look are fully respected and preserved. ##### **Do I have to manage or approve anything after signing up?** No. The program is 100% automated after the initial opt-in. BLAZE handles all brand relationships, underlying technology, targeting, and reporting. ##### **Will brands I don't carry show up on my menu?** Never. Only products currently sitting in your active inventory are eligible for sponsored placements, protecting your menu integrity and customer trust. ##### **Is there any cost or risk to the retailer?** No. The program is completely free to join and operate. It represents pure, high-margin incremental revenue on top of your existing sales. **How much do retailers earn?** The revenue share percentage is established at the company level during your sales cycle. Once a company opts in, all current and future dispensary locations are automatically enrolled at that same rate. Earnings scale with volume: the more brand ad spend your menu attracts, the more you earn. **NOTE:** BLAZE Brands beta campaigns delivered a **3x–4.5x average Return on Ad Spend (ROAS)**. Because attribution is tied directly to your POS data, brands confidently reinvest, keeping your revenue stream consistent. --- ### Payout & Financial Schedule #### How Rev Share Credits Apply For most dispensaries, your revenue share earnings are applied monthly as a credit directly toward your BLAZE software invoice. #### When You Receive a Physical Check If your store is a high-performer and your revenue share earnings exceed your total BLAZE invoice amount for the month, BLAZE will wipe out your invoice balance and issue the remaining funds as a **physical check**. **IMPORTANT:** BLAZE does not issue revenue share payouts via ACH. Any balance exceeding your invoice total will always be sent as a physical check. --- ### Timeline Example Revenue share is paid **30 days in arrears**. Review the table below to understand the monthly reconciliation cycle: | **Month Ads Run** | **Reconciliation Period** | **Invoice Credit Applied** | | --- | --- | --- | | **June** (Ads live on menu) | **July** (BLAZE reconciles numbers) | **August 1st Bill** (Credit/Check issued) | --- ### How to Get Started (Opt-In Process) To activate BLAZE Brands across your e-commerce menus, follow these steps: 1. Request a quote at **blaze.me** or contact your BLAZE Account Representative directly. 2. Open the BLAZE Brands introduction email and click your unique **opt-in link**. 3. On the short form presented, select your regional market (**US** or **Canada**). 4. Enter your company and contact information. 5. Review and acknowledge the **Retailer Addendum**, the **Data Processing Agreement (DPA)**, and your pre-assigned revenue share rate. 6. Click **Submit**. Our team will activate the ads behind the scenes, and the program will automatically apply to all your current and future menu locations. --- ### How to Opt Out / Disable BLAZE Brands If you ever need to disable the program, the opt-out process takes less than two minutes: 1. Navigate to the official BLAZE Brands Opt-Out Form link. 2. Enter your store and contact information. 3. Click **Submit**. 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