This article will explain the ECOM Direct to Consumer Feature, which can be configured in Mission Control. DTC allows for the filtering of a brand's products on an ECOM menu.
The Direct to Consumer ECOM feature allows for a dedicated menu that showcases and allows the purchase of specific brand's products. The customer experience and menu UX is identical to Standard/Professional/Premium ECOM menus, and orders from the DTC ECOM menu will placed into the connected Point of Sale.
This allows for a partnership between a retailer and a cannabis brand(s) to facilitate direct to consumer (buying from brand) online sales.
DTC ECOM Menu Example:
Requirements:
- Products, with the DTC Brand(s) associated with them, must be configured in the connected Point of Sale
- Specific domain to associate DTC ECOM menu with
- Specific content website to connect DTC ECOM menu to
To connect the ECOM DTC integration, head to Settings -> Integrations -> DTC by BLAZE
Click Connect.
Connect the following fields:
- Brand DTC IDs (it must be a positive integer): Brand ID - available on the Brands tab in the ID Column
- The DTC Integration supports one or multiple Brand IDs. Entering multiple Brand IDs, separated by commas, will filter the DTC ECOM menu by the specific brand(s).
- The DTC Integration supports one or multiple Brand IDs. Entering multiple Brand IDs, separated by commas, will filter the DTC ECOM menu by the specific brand(s).
- Store Locator URL: URL of brand retailer locations on content site which will be linked from the Delivery Address checker if an address outside of the support delivery area is entered for customers to find a location near them.
- If no location page, enter any URL
- If no location page, enter any URL
Click the “SAVE” icon after having applied all required entries!
Once successfully established, the DTC integration window shows a “Connected” status.
- To Edit the DTC Brand IDs and/or Location URL, click the Edit button and confirm any changes made to IDs or URL
- To Disconnect the DTC Integration, click the Disconnect and Confirm buttons. Once disconnected the ECOM menu will display all Valid for Sale products in the connected POS.
When accessing the ECOM menu after the DTC integration had been successfully established in Mission Control, only items registered under the Brand ID 358915 ( here used as an example, and valid for any other brand ID used during the DTC integration ) standing for the brand name “Maven Genetics” are showing on the ECOM menu: