Growth | Getting Started with Growth

Enabling Growth

To first enable Growth you'll need to hit enable under configuration.

Before using Loyalty it has to be toggled to active.

Please configure all your loyalty settings prior to activation. Once this toggle is set to active it will disable any other legacy loyalty reward programs in use.

We cannot export your old settings and everything has to be configured manually.

For those that have migrated their Blaze Legacy Loyalty:

Migrated points will start with a start date for expiration of the date that Growth Loyalty is enabled.
e.g. Growth loyalty is enabled July 1st and expiration is set to 1 month, all migrated points will expire on July 31st at midnight

If you need to disable your new Growth Loyalty and need to revert back to the Blaze Legacy Loyalty this can be done by Disable Growth under Loyalty > Configuration.

Configuration - General Settings

Expiration Window - Sets how many months customers have to use their points before they expire.
Base Point Rate - Sets the number of points customers earn for every dollar spent
Stacking Rule - Determines how bonus points combine with the base rate.
- Tier + highest(recommended): Base rate plus the tier bonus, plus the highest eligible promotional bonus.
- Highest only: Base rate plus whichever is larger — the tier bonus or the promotional bonus.

For the tier + highest setting: Points earned per dollar = Base Point Rate + (Tier Multiplier - 1)

e.g.
Base Point Rate 1 + (Silver Tier Multiplier 1.1 - 1) = 1.1 Point earned per dollar
Base Point Rate 1 + (Gold Tier Multiplier 1.25 - 1) = 1.25 Point earned per dollar

Membership Levels

3 default tiers are available to customize.

Tier Name - Name your tiers/levels
Icon - select an icon to go with this tier
Min Points - points needed to enter this tier
Multiplier - points earned while at this tier level
Card Color - color you want your card to be
- Card Colors are set on the ECOM Customer's Profile and Wallet Cards
Text Color - text color on loyalty card
- Text Colors are set on the ECOM Customer's Profile and Wallet Cards
Preview - preview of your loyalty card for each tier

Learn more about Wallet Cards

Rewards

Create rewards that customers can redeem points for.

Click Add Reward to get started and select the Reward Type; Dollar Discount or Percentage Discount.

The following fields will need to be filled in:

Reward Name - Give the reward a clear, customer-friendly name. E.g. "$5 Off Your Order" or "10% Discount"
Reward Type - Choose how the reward discount is applied
- Dollar Amount - A fixed dollar value is deducted from the order total.
- Percentage Off - A percentage is taken off the order total.
Points Cost - Enter how many points a customer must spend to redeem this reward.
Available Stores - Select which stores this reward can be redeemed at. If you operate at multiple locations, you can limit a reward to specific stores or make it available across all of them.

Dollar Amount Screen

Percentage Off Screen

Learn more about Loyalty Rewards

How Rewards Work at Checkout

Rewards are managed entirely through Growth — you no longer need to set thee up or process them in your Point of Sale system. When a customer redeems a reward, it is applied automatically to their order.

Important: Rewards and Stacking

Loyalty rewards are treated as company promotions within the system. Whether a loyalty reward can be combined with another active promotion (for example, a site-wide sale discount) depends on how your promotions are configured.

If the other promotion is set to "stackable", it will combine with the loyalty reward.
If the other promotion is set to "not stackable", the two cannot be applied together.

If you have questions about how a specific promotion interacts with loyalty rewards, contact your account team.

Missions - Coming Soon

Create missions for customers to earn bonus points.

Learn more about Missions

Multipliers

Create complex point multiplier rules.

What Are Multipliers?

Multipliers let you boost the points customers earn under specific conditions. Instead of everyone always earning at the base rate, you can create time-limited or condition-based bonuses that incentives customers to shop at particular times, through particular channels, or during specific promotions.

How Multipliers Will Work

You will define a multiplier with a name, a boost value (for example, `2x`), and one or more conditions that must be met for it to apply.

Condition Types (Planned)

Multipliers can be triggered by any combination of the following:

Condition | Example

By Channel - Online only, In-store only
By Location - Specific store locations
By Day - Mondays only
By Time - Between 4 PM and 6 PM (happy hour)
By Member Group - Specific customer segments
By Brand - Specific product brands

You can stack multiple conditions together. For example: earn 3x points when shopping in-store on Mondays between 4–6 PM.

How Multipliers Stack

When a customer qualifies for more than one multiplier at the same time, the Stacking Rules setting in your Loyalty Configuration determines what happens:

Stack all: All applicable multipliers combine for the maximum total.
Best only: Only the single most advantageous multiplier applies, added to the customer's tier rate.

Learn more about Multipliers

Dashboard

Account-level Loyalty Performance

Active Members - Members currently assigned to Loyalty tiers
Points Activity - Points earned this month/earned and redeemed points by month
Member Tiers - Current distribution and top redeemed rewards
Recent Loyalty Activity - Latest earning, redemption, and tier events

Once Blaze Growth and Loyalty is enabled everything will be configured in the Growth dashboard no longer in the POS.

Learn more about Growth