ECOM | BLAZE ECOM + Klaviyo Integration

This article will explain the Klaviyo and ECOM integration.

Connect your Klaviyo account to ECOM

To connect your Klaviyo account to your ECOM menu(s), please send the Klaviyo Site ID to, and our Support team will complete the integration. > Account > Settings > API Keys

How the ECOM + Klaviyo integration works

When a customer signs up on your ECOM menu, the email and sms consent they select will be recorded as a custom property on the customer profile in Klaviyo. Customers can update their consent at any time in the My Account section on the website.

Customer contact information can be found on the customer profile in Klaviyo. You can also see customer activity in the Klaviyo profile based on the customer's behavior on the website allowing you to create targeted emails based on this behavior.

ECOM sends the following customer information to Klaviyo when a customer is logged into the ECOM menu and has placed an order:

  • Customer name
  • Birth date
  • Phone number
  • Email
  • SMS and Email consent
  • Store location most recently shopped at
  • Currency code
  • Currency symbol
  • City
  • State
  • Country
  • Order ID 
  • Order subtotal
  • Order tax
  • Order total

ECOM sends the following ecommerce events to Klaviyo when a customer is logged into the ECOM menu:

  • Active on website
  • Viewed product
  • Added product to cart
  • Removed product from cart
  • Started checkout
  • Placed order