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Retail | BLAZE TV App (In-Store Digital Signage)

BLAZE Retail supports digital signage through the BLAZE TV App, allowing retailers to display product menus on in-store televisions using either a browser URL or an Amazon Fire TV Stick app.

Enable the TV Display Plugin

  1. Navigate to Global Settings > Plugin Options > TV Display
  2. Select the TV Products:
    • PN-TV-1: Allows 10 TV displays
    • PN-TV-2: Allows 20 TV displays
    • PN-TV-3: Allows 50 TV displays
  3. Check the Enable box.

Create Your TV Display Menu

  1. Once the TV Plugin has been enabled, navigate to BLAZE Retail > Loyalty / Marketing > TV Displays (BETA).
  2. Click the Create Display button.
    • Enter the Display Name.
    • Click the Submit button.
  3. Customize your TV Display Menu by configuring the following settings:
    • Orientation: Choose between landscape (horizontal) or portrait (vertical).
    • Columns: Choose between 2 columns (with test results, listview, or without test results), 3 columns (with test results or listview), or 4 columns (with results).
    • Theme: Choose from 17 options: Midnight, Forest, Espresso, Carbon, Plum, Harbor, Paper, Sandstone, Mint, Bone, High Contrast Dark, High Contrast Light, Light, Light Blue, Dark, Warm, and Cool. (High Contrast options are recommended for bright rooms or screens viewed from a distance.)
    • Display Mode: Select Light, Dark, or System to force a mode or adapt to your system settings.
    • Accent Color: Customize the highlight color to override your selected theme's default.
    • Font: Choose between Inter, Manrope, or Archivo.
    • Density: Select Compact, Cozy, or Comfortable to adjust how tightly products are grouped on the screen.
    • Font Scale: Adjust the overall text size up or down, from 0.5 (smallest) to 1.4 (larger). Smaller scales fit more products on a dense menu.
    • Stock shown from: Which stock this screen speaks for. Choose the inventory the screen sits in and the board stops showing products that location has run out of, even when another location still holds them. Leave it on All inventories to count every location together.
    • Also hide products below their low inventory threshold: Off by default. Products with nothing in stock are always hidden; this additionally hides ones that have fallen below the Low Threshold set on the product or its category — the same number that drives your low inventory alerts. A product sitting exactly at its threshold still shows. Leave it off unless you want that number deciding what customers see: it was set to tell you when to reorder, so turning this on gives it a second job.
    • Transition & Transition Duration: Control how slides change by selecting Fade, Slide, or None, and adjust the speed.
    • Show loyalty tier badges: Displays a customer's loyalty tier on the Waitlist and Fulfillment Queue slides. The badge matches the tier's designated color from your loyalty program settings. Customers who are not enrolled or do not have a tier yet will appear without a badge.

Note: This setting is off by default. If a tier does not have a designated color, the display's Accent Color will be used. A customer's badge will appear once they have loyalty activity (earning or redeeming points) after this feature is enabled.

Customizing the TV Display menu with Display, Layout, Appearance, and Motion & Features settings

Edit the content of your TV Display Menu

  • Choose Your Content: Choose between Waitlist, Fulfillment Queue, Product List, Single Image, Video, or Employee Stats.
    • Waitlist: Queued Members will be displayed.
    • Fulfillment Queue: Displays open orders grouped by stage (Preparing, Ready to Pack, Packed) with the order number, customer name, arrival time, and order size. Best used on a screen your fulfillment team can see. (Orders appear here based on the terminal being set to a "Fulfillment" checkout type. Changing a terminal affects new orders rather than existing ones.)
    • Product List: Displays the products you choose. By default you pick one or two categories — we recommend one per slide. You can also point the slide at a smart collection, the same product lists used by Company Promotions, then sort it and give it your own heading. See "Building a Product List slide" below.
    • Single Image: A single image will display. If you prefer a custom layout, you can upload custom images to display your full menu across slides.
    • Video: Plays a video clip, then moves to the next slide on its own. Upload an MP4 — nothing is re-encoded, so a file your browser will not play shows as a black screen. Keep clips under 30 seconds and 25 MB: the sticks decoding the video are also refreshing your live queues every 15 seconds. Video has no Rotation Time, because the clip's own length decides when the slide ends.
    • Employee Stats: Stats from BLAZE's Beta Dashboard will display here (Today's Overview, Sales by Category, Best Selling Brand, Top 5 Budtenders, etc.). (There is no way to customize what stats are shown here.)
  • Select the Rotation Time: Choose between 15 seconds, 30 seconds, 1 minute, 2 minutes, 3 minutes, 4 minutes, 5 minutes, or Custom (minute intervals). Video slides do not offer this — the clip's length sets it.
  • Repeat as necessary; there is no limit to how many slides you can have.

Note: menu boards only show products that are in stock. A product with nothing on hand is always left off. If the display also has Also hide products below their low inventory threshold turned on, products below that threshold are left off too. If a product is missing from a board, check its quantity in the inventory that board is set to — and, if that setting is on, its Low Threshold.

Note: video plays with sound muted. Browsers only allow a video to start on its own when it is muted, and a menu board has nobody to press play.

  • When satisfied, click either Save as Draft to come back to it later, or Save & Publish to display it now via URL or Amazon Fire TV Stick.

Editing the content of your TV Display with an example of each type of slide configured

Building a Product List slide

  • Slide title. Optional. Leave it blank and the slide uses the category name, exactly as it always has. Fill it in to name the slide yourself — useful when a category called "Flower" should read "Top Shelf Flower" on the wall.

    • A slide using a smart collection has no category to take a name from, so it shows no heading until you give it one.

  • Product list. This is where you choose what the slide shows.

    • Leave it on Use the categories above and the slide shows Category 1 and Category 2, exactly as boards have always worked.
    • Or pick a smart collection to show that list instead.
      • What a smart collection is. A saved product list built from conditions — brands, categories, products, tags, vendors, weight per unit — rather than by picking products one at a time. You may already use them for promotions. The same list can drive a promotion and a menu board.
        Learn more about Smart Collections here.
      • Where they are managed: Loyalty / Marketing > Company Promotions. Smart collections are not created or edited from the TV Display screen, and the picker only lists collections that already exist. If the list is empty, build one in Company Promotions first and it will appear here.

      • Editing a collection changes everywhere it is used. Because the list is shared, changing "Top Shelf Flower" for a promotion also changes every menu board pointing at it. That is the advantage of sharing one list, but it is worth knowing before you edit one.

      • A collection replaces the category pickers. Choose one and Category 1 and Category 2 stop affecting the slide. Set it back to Use the categories above and they return with your previous selections intact.

    • Only show products on sale. A checkbox, and it works either way — it narrows a smart collection or a plain category slide. A two-category slide keeps both of its columns when you tick it.

      • On sale means the sale price is currently below the normal price — the same test your promotions use, so a board and a promotion cannot disagree about what is on sale.

    • Sort products by. Name (A-Z), Price, lowest first, Price, highest first, or Newest first. Name (A-Z) is the default and matches how boards have always ordered.

If a smart collection a slide points at is deleted, that slide goes blank and the rest of the board keeps running. Re-open the slide and pick another collection.

Showing a slide only at certain times

  • Every slide type can be scheduled. Tick Only show this slide at certain times and set any combination of:

    • Starts / Ends — the date range the slide runs in. Leave either blank for no limit.
    • From / Until — the time of day. Leave both on All day for no time limit.
    • Days — click the days it should run. No days selected means every day.
  • Times use each shop's own clock. A 4:00 PM window starts at 4:00 PM local to each store, so a chain across two time zones gets happy hour at 4:00 PM in both, not simultaneously.
  • An end time earlier than the start runs through the night. 10:00 PM until 2:00 AM is one evening's window and counts as the day it started — a Friday window is still on air at 1:00 AM Saturday.

  • A Live now badge appears beside the checkbox when the slide is on air.

Every board must keep at least one slide with no schedule. Otherwise a board could go blank at 3 AM with nothing to show.

 


Publish Your TV Display Menu

Via URL

  1. In BLAZE Retail > Loyalty / Marketing > TV Displays (BETA), find the desired menu to Display.
    • Click the Select Action dropdown.
    • Select Get Link.
    • Copy the link.
  2. Paste the URL into your browser of choice.
  3. Your menu will now display on your browser!
  4. Repeat as necessary for any other browsers/displays.

Important: Choosing a Fire TV Stick

While the BLAZE Retail TV Display app can be installed on any current Fire TV Stick, specific models are strongly recommended for in-store signage.

To ensure your menu remains visible continuously without interruption, please use one of the following models:

  • Fire TV Stick 4K Max (2nd generation)
  • Fire TV Stick 4K Plus
  • Older Fire TV Stick models, Fire TV Cubes, and Fire TV Omni televisions

⚠️ Devices to Avoid for Digital Signage

On the Fire TV Stick 4K Select and Fire TV Stick HD, the device's built-in screensaver will automatically turn off the display after approximately five minutes of inactivity. Amazon currently does not allow third-party apps to prevent this behavior. While the BLAZE app will install and function correctly, your screen will not stay on unattended.

Because these models look nearly identical in stores and have similar price points, it's highly recommended to verify the exact model name before purchasing. If you already own one of the affected models, consider switching to a recommended stick or using the URL method on a web browser.


Via Amazon Fire TV Stick

  1. Using your Amazon Fire TV Stick, turn off the screensaver:
    • Select the Settings option at the top of the screen.
    • Choose the Display option.
    • Select the Screensaver option.
    • Scroll down and choose Start Time.
    • Select the Never option.
  2. Amazon does not provide a way to prevent your Amazon Fire Stick from sleeping/timing out. To prevent this, follow instructions to ensure your TV Display Menu does not sleep/timeout.
  3. Search for and install the BLAZE Retail TV Display app in the Amazon Fire TV Stick search bar.
  4. Open the BLAZE Retail TV Display app.
    • Enter your ID (Found in BLAZE Retail > Loyalty / Marketing > TV Displays > TV ID).
    • Enter your TV NO (Found in BLAZE Retail > Loyalty / Marketing > TV Displays > TV Number).
    • Click Save.
  5. Your menu will now display on your Amazon Fire TV Stick!
  6. Repeat as necessary for your other TVs.

Once your TV display is up and running, the menu will update depending on inventory available as well as if the product is active or inactive. Your waitlist content will also update in near real-time. As members get checked in, they will be displayed in the waitlist queue.


Troubleshooting & FAQs

My display shows "Unable to load this display." What should I do?

This typically means the Display ID or TV Number was entered incorrectly, or the Fire TV Stick has temporarily lost its internet connection. The app will automatically retry every 15 seconds and reconnect once the network is restored. There is no need to restart the app!

How do I point my Fire TV Stick to a different BLAZE display?

Simply press the Back button on your Amazon remote to return to the setup screen. From there, you can enter your new Display ID and TV Number.

If the Fire TV Stick loses power, will I need to log in again?

No! Once paired, the app remembers your specific display. After a power outage, it will automatically launch and return to your menu board without requiring you to re-enter your details.

A product is missing from my menu board. Why?

Menu boards only show products that can actually be sold. Check, in this order:

  1. Quantity in the inventory the board is set to under Stock shown from. A product with stock in another location will not appear if the board is scoped to one that has none.
  2. Low-inventory threshold, but only if Also hide products below their low inventory threshold is turned on for that display. When it is, a product that has fallen below the Low Threshold on the product or its category is left off; one sitting exactly at its threshold still shows. When it is off — the default — thresholds do not affect the board at all.
  3. Active status on the product.
  4. If the slide uses a smart collection, confirm the product still matches that collection's conditions.

My categories stopped working on a slide.

Choosing a smart collection replaces the category pickers on that slide, and Category 1 and Category 2 selectors are disabled. Set Product list back to Use the categories above to bring them back — your previous category selections are kept.

My video slide shows a black screen.

Nothing is re-encoded on upload, so the file has to be one the display can already play. Use an MP4 (H.264), under 30 seconds and 25 MB. If it plays in your own browser but not on the stick, the clip is likely too large or too high a bitrate for the device.