Retail | Profit Loss Report

The Profit Loss report displays the gross receipts for the selected date range, and breaks it down into the cost of the units, the loss on the sale, the profit gained from the sale, any discounts used, and finally the profit margin on the sale.

In order to optimize our reporting, reports over a 2-week period will no longer be shown in our UI (user interface). Any reports over a 2-week period will be auto-generated and sent to the email you are logged in with.
  • To access these generated reports in BLAZE, navigate to Data Export > Generated, you will find a list of generated reports you can easily download.

The Profit Loss report can be accessed by navigating to Data Export > Transaction. It will be located on the list of reports.

The following is a list of all the types of data you will get in this report, and what they all mean. 

  • Date: The date field shows what date is being referenced on this line of the report. Everything in this row took place on the date shown here.
  • Gross Receipts: Gross receipts are the sum total of all of your sales including taxes and fees, but not including discounts (Sales + Taxes + Fees - Discounts = Gross Receipt).
  • Cost: The total cost per unit of the products sold, as listed in the product's batches.

    NOTE: This number refers to the cost per unit YOU paid to the distributor, NOT the cost per unit to your end customer.

  • Loss: The total dollar amount of loss for the date specified. This number will only ever be higher than 0 if your daily discount total was MORE than your gross receipts.

    NOTE: The Loss and Profit fields are mutually exclusive, meaning that one will ALWAYS be 0, while the other will always have a number higher than 0. This is because you cannot both be profitable and have loss on the same day when considering total sales. Even though you may experience loss on some transactions and profit on others, the final numbers for the day will always lean one way or the other exclusively. 

  • Profit: The total dollar amount of profit for the date specified. This number will only ever be higher than 0 if your daily discount total was LESS than your gross receipts.

    NOTE: The Loss and Profit fields are mutually exclusive, meaning that one will ALWAYS be 0, while the other will have a number higher than 0. This is because you cannot both be profitable and have a loss on the same day when considering total sales. Even though you may experience loss on some transactions and profit on others, the final numbers for the day will always lean one way or the other exclusively. 

  • Discount: The total dollar amount of discounts applied to transactions on the date specified.
  • % of Margin: This field shows your profit margin for the date specified as a percentage. If the date specified experienced an overall profit, this number will be positive. If the date specified experienced an overall loss, this number will be negative.