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BLAZE Integrations | Connecting and Using the BLAZE Growth MCP Connector

The BLAZE Growth MCP Connector connects your AI assistant (such as Claude, ChatGPT, Grok, or Microsoft Copilot) directly to BLAZE Growth. Using plain English prompts, you can check loyalty performance, adjust rewards and tiers, look up member profiles, and build or schedule SMS and email Outreach campaigns.

  • Quick Setup: Connection takes approximately 5 minutes by adding one connector and signing in with your existing BLAZE credentials.
  • Role-Based Security: The AI assistant inherits your existing BLAZE Growth permissions and store access—no additional permissions or data are unlocked.
  • Manual Approval: Your AI assistant will always preview changes and ask for your explicit approval before creating, editing, sending, or deleting anything.

Prerequisites

Before connecting your AI assistant, ensure you have the following:

  • MCP Add-On Enabled: The MCP add-on must be turned on for your BLAZE account (contact your Account Admin or BLAZE representative to enable).
  • BLAZE Login: An active BLAZE login with BLAZE Growth access for the specific store locations you want to manage.
  • Compatible AI App: An AI assistant that supports custom Model Context Protocol (MCP) connectors, such as Claude, ChatGPT, Grok, or Microsoft Copilot.

NOTE: This article covers BLAZE Growth (loyalty and Outreach). For POS data such as sales, transactions, and inventory, use the BLAZE Retail connector. For your online menu, use the BLAZE ECOM connector.

Server Connection Details

Use the following configuration details when adding the connector to your AI app. Because BLAZE Growth registers automatically via OAuth, no Client ID is required:

Field Value
Name BLAZE Growth
Server URL https://growth-mcp.blaze.me/mcp
OAuth Client Register automatically (no client ID required)

How to Connect Your AI App

Connect in Claude
  1. Select your profile in the lower-left corner and navigate to Settings > Connectors (under Customize).
  2. Click Add > Add custom connector.
  3. Enter the connector details:
    • Name: BLAZE Growth
    • MCP server URL: https://growth-mcp.blaze.me/mcp
  4. Click Continue. On the next screen, leave the defaults (Authentication: Sign in now, OAuth client: Register automatically) and click Add.
  5. Click Connect, sign in with your BLAZE email and password, and approve access.
  6. To test the connection, open a new chat, verify BLAZE Growth is toggled on, and ask: "Which stores can I access with BLAZE Growth?"

TIP: On a Claude Team or Enterprise plan, Add custom connector may be greyed out. If so, ask your Claude workspace admin to add the connector for you.

Connect in ChatGPT

  1. Select your profile in the lower-left corner and navigate to Settings > Integrations > Plugins (or search Settings for Plugins or Apps).
  2. In the upper-right corner, click Add > Add custom MCP server.
  3. Enter the server details:
    • Name: BLAZE Growth
    • Connection: Server URL — [https://growth-mcp.blaze.me/mcp](https://growth-mcp.blaze.me/mcp)
    • Authentication: OAuth
  4. Check I understand and want to continue, then click Create as a plugin.
  5. Sign in with your BLAZE email and password and approve access.
  6. To test the connection, open a new chat, type @, select BLAZE Growth, and ask: "Which stores can I access with BLAZE Growth?"

TIP: If Add custom MCP server does not appear, Developer mode may be turned off. On ChatGPT Business or Enterprise plans, ask your workspace admin to enable it.

Connect in Grok (xAI)

  1. Log in to Grok on the web.
  2. In the left sidebar, navigate to Settings > Integrations (or Custom Tools / MCP).
  3. Click Add Custom Tool or Add MCP Server.
  4. Enter the server details:
    • Name: BLAZE Growth
    • Server URL: https://growth-mcp.blaze.me/mcp
    • Authentication type: OAuth 2.0 (if prompted for a Client ID, choose automatic registration).
  5. Click Save & Authorize.
  6. On the BLAZE sign-in screen, enter your BLAZE email and password.
  7. To test the connection, verify that BLAZE Growth appears as active in your Grok tools list, then ask: "Which stores can I access with BLAZE Growth?"
Connect in Microsoft Copilot
  1. Open Microsoft Copilot Studio or your Copilot portal settings.
  2. Navigate to Plugins > Add an Extension or Custom Connectors > Create New.
  3. Select Model Context Protocol (MCP) as the integration type.
  4. Enter the integration details:
    • Display name: BLAZE Growth
    • MCP endpoint URL: https://growth-mcp.blaze.me/mcp
    • Authentication: OAuth 2.0 with dynamic (automatic) client registration (leave Client ID and Client Secret blank).
  5. Click Create, then click Connect.
  6. Sign in with your BLAZE email and password and approve access.
  7. Ensure the extension is published and turned on for your chat workspace.

NOTE: Still stuck connecting Grok or Copilot? Email support@blaze.me or reach out via live chat.

How to Prompt the AI Assistant

To get accurate results, include three details in your prompt:

  1. The Store: "For the Downtown store…"
  2. The Action: "…create a loyalty reward…"
  3. The Specifics: "…for a free pre-roll that costs 500 points."

When building Outreach campaigns, also specify the audience, channel (SMS or email), and send time:

  • Example: "Draft an SMS for VIP members at Downtown announcing 20% off edibles this Saturday, scheduled for Friday at 4 PM."

The assistant will display the current configuration, outline the proposed changes, and pause until you select Allow.

Settings You Can Manage

WARNING: Approved changes take effect immediately, and sent campaigns cannot be recalled. Always ask "How many customers will this reach?" and send a test message to yourself before scheduling or sending. SMS credits are deducted when a campaign sends (see Understanding SMS/MMS Credits).

Area Supported Actions Related Help Articles
Loyalty Rewards Create, edit, or delete rewards; set point costs; link a reward to a smart collection of products Creating Loyalty Rewards
Loyalty Tiers Create, rename, edit, or delete tiers and update qualification requirements Loyalty Dashboard
Outreach Campaigns Draft, edit, or delete SMS and email campaigns; assign audiences, channels, and stores Outreach Overview, SMS Messaging, Email Campaigns
Test Sends Send a test version of a campaign to yourself before going live SMS Template Best Practices
Scheduling & Sending Schedule a campaign, unschedule an upcoming send, or send immediately Outreach Overview

Reports & Queries You Can Run

Copy any of the sample prompts below and replace the store or member details with your own:

Report Type Sample Prompt What You Receive
Loyalty Snapshot "Give me a loyalty summary for the Downtown store." Headline performance metrics for your loyalty program
Program Settings "Show my loyalty settings." Point earn rates, expiration rules, and general program configurations
Tier Breakdown "List my loyalty tiers, what it takes to reach each, and what each includes." Complete overview of your tier ladder and benefits
Reward Catalog "List all rewards with their point cost and which products they apply to." Full list of redeemable rewards and eligible items
Reward Performance "Which rewards were redeemed most in the last 30 days, and which weren't redeemed at all?" Top-performing and unredeemed rewards
Member Lookup "Look up loyalty member Jane Doe and show her points balance and recent activity." Individual member points balance and activity log
Points Activity "Show loyalty points activity for the last 7 days, largest changes first." Recent point earns, redemptions, and manual adjustments
Audiences "What Outreach audiences do I have?" List of saved customer segments available for targeting
Campaign Reach "How many customers will the Weekend Sale campaign reach, by channel?" Estimated recipient count prior to sending
Campaign Calendar "List all scheduled campaigns with send time, channel and audience." Upcoming scheduled sends across channels
Campaign History "List the campaigns we sent in the last 30 days." Summary of recently sent campaigns
How-To Help "How do multipliers work in Growth?" Direct answers pulled from BLAZE Growth documentation

 

TIP: Add "as a table" or "as a spreadsheet" to the end of any reporting prompt to format the output for easy sharing with your team.

Advanced Multi-Step Prompts & Safe Campaign Workflow

Multi-Step Prompt Examples

You can chain multiple actions or analysis steps into a single request:

  • "Find rewards nobody redeemed in the last 90 days and suggest which to retire."
  • "Create a Gold tier for members who reach 2,000 points."
  • "Change the Free Pre-Roll reward from 500 to 400 points."
  • "Draft an email to lapsed members at all stores with a 15% comeback offer, but don't schedule it yet."
  • "Move tomorrow's Happy Hour SMS to Friday at 3 PM."
  • "Unschedule every campaign set to go out on Thanksgiving."
Step-by-Step: Sending a Campaign Safely
  1. Draft the message: "Draft an SMS to the VIP audience at Downtown: 'This Saturday only, 20% off edibles. Reply STOP to opt out.'"
  2. Verify audience reach: "How many customers will this reach?"
  3. Send a test: "Send a test of this campaign to me." Review the message directly on your mobile device.
  4. Schedule the send: "Schedule it for Friday at 4 PM Pacific."
  5. Confirm the schedule: "Show me the scheduled campaign so I can double-check it."

Limitations (What the Connector Cannot Do)

Log in directly to BLAZE Growth or contact BLAZE Support to perform the following tasks:

  • Modify program-wide loyalty rules such as earn rates or point expiration settings (view-only via MCP).
  • Manually add or deduct points from a member's balance, or edit a member's profile details.
  • Create or edit Outreach audiences or contact lists (view and target only via MCP).
  • Configure multipliers, missions, or digital wallet cards.
  • Create or edit saved SMS templates.
  • Purchase SMS credits or submit your 10DLC registration form.
  • View sales, transactions, or inventory data (requires the BLAZE Retail connector).
  • Edit your online menu, banners, or deals page (requires the BLAZE ECOM connector).

Best Practices for Safe Usage

  • Use Individual Logins: Never share BLAZE credentials. Every action and campaign send is logged under your specific user account.
  • Verify Store Names: Always confirm the target store name in the approval prompt before clicking Allow.
  • Inspect Before Editing: Ask the assistant to display the existing reward or tier details before making edits so you have a record of the original setup.
  • Keep Approvals Active: Never enable "Always allow" for write actions (creating, editing, sending, or deleting).
  • Test Every Campaign: Check estimated reach and send a test message to your own device before scheduling or sending.
  • Verify Time Zones: Have the assistant read back the scheduled send time and time zone prior to approval.
  • Make Incremental Changes: Test updates on a single store, reward, or campaign first before applying changes across multiple locations.
  • Watch Multi-Store Scope: Remember that rewards, tiers, and campaigns can apply to multiple stores simultaneously.
  • Confirm Results: Ask the assistant to read back the updated settings, or verify the changes directly in BLAZE Growth.
  • Restrict Access for Reporting: If you only need read-only reporting, connect using a view-only BLAZE login or disable write tools in your AI app's connector settings.
  • Protect Customer Privacy: AI responses may contain member names and contact information—do not paste chat outputs into public channels.
  • Maintain Compliance: Ensure all promotional wording, offers, and opt-out language comply with state cannabis regulations and SMS consent laws.

Troubleshooting

Issue Resolution
"MCP isn't enabled" Ask your Account Admin to enable the MCP add-on under Settings > Products.
Missing stores The connector only displays stores assigned to your user login. Ask your admin to update your Growth store permissions, then reconnect.
Assistant isn't using BLAZE Confirm BLAZE Growth is enabled in your chat tools and mention "BLAZE Growth" in your prompt. In ChatGPT, type @ and select BLAZE Growth.
"Add custom connector" greyed out (Claude) Contact your Claude workspace admin to add the custom connector on your behalf.
"Add custom MCP server" missing (ChatGPT) Developer mode may be disabled. Ask your ChatGPT workspace admin to enable it.
Campaign fails to send Verify your account has sufficient SMS credits and an approved 10DLC form. See Double Opt-In & SMS Credits and Submitting your 10DLC Form.
Changes did not save Certain global settings can only be modified directly in BLAZE Growth (see Limitations above).
Sign-in or OAuth errors Disconnect the BLAZE Growth connector in your AI app and complete the sign-in flow again.

Turning Off MCP Access

To disable MCP access across all connected AI apps for your entire organization:

  1. Log in to BLAZE as an Account Admin or Owner.
  2. Navigate to Settings > Products.
  3. Toggle off the MCP add-on.

WARNING: Turning off the MCP add-on immediately disconnects every AI assistant (across Growth, Retail, and ECOM) for all users on your account.

Need Help?

If you need assistance, contact support@blaze.me or your BLAZE representative. Please include your store name, the exact prompt you gave the assistant, and the timestamp of the action.