Insights (Standard) | Marketing - Members - First Time vs. Returning

This report provides an analysis of customers returning

  • Blaze Insights > Browse > Reports > Insights (Standard) > Marketing
  • Enter the Date Range
  • Select the Shop or Shops to include in this report
  • Select the Company
  • Click Apply

This report will list the following information based on the filters selected.

  • Member Type: First time, returning, or ghost.  Ghost customers are customers that check in but do not make a purchase.
  • Number of Members:  Number of members for this type

NOTE:  Reference this link for common definitions and calculations.