Promotion Overview goes over Cart vs Product Promotions, Promotion Configuration, Target Rules and Matching Criteria and, Delivery Fee Promotions, Restricting to Sales Channel.
Overview
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New Features
- Apply in Multiples
- Promotion Priority
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Cart Promotions
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Product Promotions
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Target Rules
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Matching Criteria
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Delivery Fee Promotions
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Restrict to Sales Channel
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Promotion Examples
- BOGO
New Features
- Apply in Multiples aka Promotion Scaling:
This feature automatically applies promotions to all qualifying products in the cart. No need for manual application. When an auto-applied promotion hits the cart, it applies to every eligible item. You also have the option to limit how many times a promotion can apply per transaction (e.g., BOGO that only applies twice for a total of four items, two discounted), but the biggest benefit is eliminating manual application and ensuring seamless discounting across all qualifying items.
- Promotion Priority:
Allows you to set the promotion priority levels ranging from 1(Highest) to 5 (Lowest). Useful for users with a lot of conflicting auto-apply promotions.
Cart Promotions
These are promotions that are applied at the cart level. These can sometimes conflict with loyalty reward redemption if you try to redeem both on the same cart.
NOTE: You can utilize the "Date Range" setting to establish a one-day promotion, specifying the required start date and setting the end date as the following day.
Example Date Range: "Start Date: 4/20/24 to End Date: 4/21/24"
Matching Criteria
- Cart Order Minimum: Applies the discount to the cart when the cart's minimum set has been met.
- First-time Member: Applies the discount to the cart when a member places an order for the first time.
- Number Order Minimum: Applies the discount to the cart when the number of completed order minimum set has been met.
- By Vendor: Applies the discount to the cart when the vendor order minimum set has been met.
Product Promotions
These are promotions applied at the product level.
NOTE: You can utilize the "Date Range" setting to establish a one-day promotion, specifying the required start date and setting the end date as the following day.
Example Date Range: "Start Date: 4/20/24 to End Date: 4/21/24"
Target Rules
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By Product Category: Applies the discount to all items in the specified category or categories.
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By Product: Applies the discount to all specified products.
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By Vendor: Applies the discount to all items with the specified vendor(s).
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By Product Tag: Applies the discount to all items with the specified product tag(s).
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By Brand: Applies the discount to all items with the specified brand(s).
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One from Categories: Applies the discount to all items in the specified category or categories.
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One from Product: Applies the discount to one of the specified product(s).
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One from Vendor: Applies the discount to one item with the specified vendor(s).
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One from Product Tag: Applies the discount to one item with the specified product tag(s).
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One from Brand: Applies the discount to one item with the specified brand(s).
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Any From Matching Criteria: Applies the discount to all items with the matching criteria.
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One Set from Matching Criteria: Applies the discount to one set with the matching criteria.
Example below is a setup applies to the Vape Pens category in sets of two with auto apply enabled. Lets say each vape cost $30. With two in cart the subtotal is $40, with 3 in cart the subtotal is $70, with 4 in cart the subtotal is $80, and so on both within Retail and Blaze ECOM. This same logic can be applied to sets of 5, 10, 20 by adjusting the minimum value in the requirement.
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One Unit from Each Matching Set: Applies the discount to 1 unit from each requirement set in the promotion.
The following example is for a B2G1 for a penny on the Vape pen category. If used in conjunction with auto apply the below promotion would automatically apply on the POS as well as ECOM when 3, 6, 9 etc units of product are added to cart.
NOTE: To select if this applies to the highest-priced item or the lowest-priced item, please reference the setting "Apply Lowest Price First."
Matching Criteria
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Cart Order Minimum: Applies the discount to the target when the cart's minimum set has been met.
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First-time Member: Applies the discount to the target when a member places an order for the first time.
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Number Order Minimum: Applies the discount to the target when the number of completed order minimum set has been met.
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By Product Category: Applies the discount to the target when a product from the product category or product categories specified is added to the cart.
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By Product: Applies the discount to the target when the product(s) specified is added to the cart.
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By Vendor: Applies the discount to the target when the vendor specified is added to the cart.
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By Product Tags: Applies the discount to the target when the product tag(s) specified is added to the cart.
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By Brand: Applies the discount to the target when the brand(s) specified is added to the cart.
Exclusion
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Exclude Categories: Categories listed here will not have the promotion applied.
Delivery Fee Promotions
These are promotions that apply at the delivery fee level.
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These are most commonly used where if you normally have a delivery fee of $5, but you want to run a free delivery for a weekend special or launch of a new brand etc. In this instance the discount $ amount you want to set to them
Restrict to Sales Channel
Select from the sales channel options to restrict promotions
- If the field is left empty / blank, the promotion will be applicable to all sales channels.
- If an option is entered, the promotion will ONLY be applicable to that specific sales channel (ie: Retail/ECOM/APP/KIOSK)
Example Promotions
These are a few examples of promotions you can run in your shop.
BOGO and BOGO Variation(s)
Suggested Articles: Tags Overview + Example Product Tags + Auto-Apply Promotion Discounts